From information to marketing action  

.Who are we?

Info2Action is an expert in the health & personalcare market. We have 30 years of experience at top retailers and manufacturers. Owner Joop Rutte is a well known expert in the field of evidence based marketing research and advice. We provide insights, skills, experience and utilize a huge network.


What do we deliver?

We provide consumer research, concepttesting, scanning and promotion data insights as well fancy dashboards in Qlik. It's our aim to make companies and persons more successful by using the right data assets, methodologies and insights. . By saving time, to increase knowledge or providing safety so that everyone is able to become in control, an insider and being pro-active. That is good for your business as well as yourself.


Unrivaled experience all over Europe
Since 1984 owner Joop Rutte served hundreds of companies like Ahold, Boots, AS-Watson, DA, Henkel, Hero, L’Oréal, J&J or GSK in the backroom of the boardroom. Clients are using this network and experience for special projects or longer lasting confidential partnerships regularly.


A from information to Action provider

Companies and employees often lack the capabilities to capitalize on the right data assets. Data remains in various silos. There is a struggle to translate data or processed information to the right business insights to make the right decisions in time. This is not necessary!


From big data to the right management and marketing decissions
The right insights need to be easily accessible for managers so that insights are under own fingertips and treated by your own imagination. Save time, become more in control, an insider, pro-active and successful! Make your company and yourself the best in class.


Bring it on!
Are you ready to capitalize on your business potential, hidden data assets, consumer needs or expensive data subscriptions? Bring it on!


Side activities: Columnist at the leading magazine for drug retail; Careality. Jury member annual Retail Care Awards for health & beauty products. Certified NIMA RM/EMP marketer and NIMA reviewer of new management books. A guarantee for intensive permanent education on new subjects like digital-, neuro marketing and impact on new marketing and managament conceptions.


Services

Customer:

#shopper #clients #customers #patients #healthcare #personal care #agf #fact #shopper journey #lifestyle #persona #triggers #orientation #NPS #criticasters #passives #fans #concept test #sales funnel #topofmind #conversion #loyalty #motivation #engagement #brandlove #loyalusers #productlaunch #conceptest #pricetest #pricing #attributetest #testonline #testinhome #statisticalproof #KPI #KPIdriven #insights


Trade:
#promotionaleffectiveness #scanningdata #POSdata #AtLdata #leafletdata #evaluation #planning #promotioninvestment #promotiontiming #retailstrategy #categoryplanning #categorymanagement #yearenddiscussion #retaildiscussions #supplierdiscussions #supplierevaluations #brandevaluations #metrics #regularupdates #kpi

Partnerships:
#trusted #confidential #mergers #acquisitions #productlaunch #training #workshops #speaker #coach #reorganisation #jointventure #others

Bring it on!
Please use our reply form or contact directly on info@info2action.nl